It’s a pricey world after all.
The original Disney theme park in Anaheim, Calif., has once again raised its ticket prices, pushing day passes beyond the $200 mark for the first time in its 65-year history.
Under the complex, five-tier new pricing system rolled out Tuesday, a one-day ticket to Disneyland will range from $104 on low-demand days — like a March weekday — up to $209 (up from $154) for entry to both Disneyland and nearby California Adventure on high-demand days, the Los Angeles Times reports.
Entry on Saturdays and Sundays will now cost $154 (up from $149), and annual pass pricing was hiked as well. The Select Pass, the most affordable annual pass option, increased 5 percent, up to $419 (from $399). The Premier Pass, the most expensive of the annual pass options, jumped from $1,949 to $2,199. The price of the digital reservation system, MaxPass, which allows visitors to skip ride lines, also increased from $15 to $20.
Through all the pricing upheaval, parking has proved to be the old reliable: The rate remains unchanged, at $25 a day.
“A visit to our parks is the best value in entertainment bar none, and we offer flexible choices to enable families to choose what’s best for them,” Disneyland spokeswoman Liz Jaeger says in a statement.
The price hike comes on the heels of a lawsuit filed by park workers alleging the company fails to pay a living wage.
Whether $200 a day is more than Disney fans are down to pay, however, will soon be known. “They will begin to see it in customer surveys,” theme park consultant John Gerner tells the LA Times. “That is going to be a sign that they’ve gone too far — if they’ve gone too far.”
Before Tuesday, the last time Disneyland raised entry prices was 13 months ago, shortly before opening the new Star Wars Land: Galaxy’s Edge portion of the park.